Paid advertising for estate agents
We plan, shoot and run Meta and Google campaigns for estate agents and developers, turning ad spend into genuine opportunities, not just clicks and impressions.
Property marketing advice · No hard sell
Thinking about paid advertising for your agency? Speak to Cass about what you're looking to achieve and how we can help.
Mon–Fri, 9am–6pm. If she's on another call, leave a message and she'll ring you back.
Call back requested
She'll call the number you gave. If she can't reach you, she'll text or email to arrange a time.
Prefer an exact slot? Book one and Cass will call you then instead.
Book an exact timePreview build: this request was not sent and no conversion was recorded. The live page sends it to Cass.
The bit that matters
Getting an advert in front of homeowners is only the start. The targeting, creative and what happens after someone enquires determine whether your ad spend turns into valuations, instructions and revenue.
Boosting a post isn't the same as running a campaign. We build campaigns around the people you actually want to reach, whether that's potential vendors and landlords in your patch or buyers for a specific development.
Another property carousel won't stop anyone scrolling. We create and test advertising designed specifically for the feed, from local market content and vendor-led creative to property and development campaigns.
Lead generation is only half the job. Ad leads aren't the same as portal leads. They can be earlier in their journey, so how they're followed up matters. We help build the process around the campaign so good leads don't simply disappear into the CRM.
What we run
Many agencies hand over a media plan and then ask you for assets. We shoot the content, build the campaigns and report on the leads, so the buck stops with us.
Valuation and landlord campaigns targeted by postcode, life event and behaviour. Lead forms tested against landing pages, with retargeting for anyone who watched your videos or visited the site.
The highest-intent searches in your patch: "estate agents near me", "free house valuation". Plus brand defence, so a competitor bidding on your name doesn't take the click, and remarketing to bring browsers back.
Our videographer comes to you. Property tours, team pieces, market updates and vendor stories, cut into vertical creative built for the feed and refreshed before fatigue sets in.
Conversion tracking installed properly: pixel, Conversions API, offline imports where your CRM allows. Weekly numbers you can read in ninety seconds: spend, leads, cost per lead, what changed.
Case study
Haus Properties
Haus Properties came to us with one objective: generate qualified buyer enquiries for a new residential development in London. Rather than a generic campaign, we built a bespoke paid media strategy around that specific development: Meta Ads for demand, Google Search for intent, and dedicated landing pages built to convert.
The campaign drove numerous viewings and influenced multiple sales, at a consistently efficient cost per lead, and it continues to be refined.
Talk to Cass about your patchHow it works
Six steps. You'll know exactly where we are at every point, and what's coming next.
Fifteen minutes with Cass on where your instructions come from today and what you'd want advertising to change. If paid advertising makes sense for you, we agree the single number the campaign is judged on.
We storyboard the concepts, then our videographer spends a day with you capturing tours, team pieces and market commentary, enough to run for months.
Accounts structured properly, audiences built, pixel and Conversions API installed and tested. We confirm a lead reaches your inbox before a penny goes live.
We start small, read the data daily and cut what doesn't work quickly. Creative and audiences are tested continuously rather than set and forgotten.
A short, plain-English breakdown every week: spend, leads, cost per lead, what we changed and what's next.
Once cost per lead is stable and predictable, we increase budget deliberately and open new postcodes or service lines.
Paid advertising specialist
Ed leads every campaign we run, from planning through to build and reporting. He managed paid advertising across European markets for a major technology company before turning his focus entirely to property.
The first call
No slides and no template. Cass spent five years inside London estate agencies, so the questions are about your patch, your fees and where your instructions come from today.
That's it.
Your investment
For UK estate agents and developers. No preparation and no account access needed. If we're not the right fit, Cass will say so.
Or call 07415 498670 · Mon–Fri, 9am–6pm
No catch
Ad accounts, pixel, audiences and every piece of creative we shoot. If we part ways, all of it stays with you.
Ninety days to build and prove the system, then rolling monthly. We'd rather earn the renewal than enforce a contract.
We report cost per lead and cost per valuation. Impressions and reach sit at the bottom, where they belong.
Cass takes the first call and Ed builds and runs the campaigns, and it stays that way after the sale.
“Big thanks to Cass and the team for the consistently high standard on our Instagram and Facebook presence. Their paid ads work has been exceptional too! Strategic, efficient, and fully managed end-to-end. Highly recommended.”
Pei LiMarketing Manager · Druce
“Crimson Social have been handling all of our social media since November 2023 and we couldn't be happier! Cass and her team are very professional and super responsive. They always go the extra mile to create the best content. I would definitely recommend Crimson to anyone looking to grow their social media presence.”
Chris HoganDirector · Chant
“Cass & Anushka have been superb — they helped me set up my social media profiles and guided me through the initial steps, even when I didn't have a clue. They were very patient with me until the training wheels managed to come off!”
Mark Goodeve-DockerIndependent Agent · eXp
Questions
As a working figure, £5–£30 per day per campaign is enough to gather meaningful data in most UK markets. A single-branch agency usually starts around £750–£1,500 a month in media spend. If that isn't realistic yet, say so on the call and we'll tell you honestly whether paid ads are the right move yet.
No. It's the first conversation we'd have with any new client. Cass asks about your patch, your fees and what you need most, and tells you honestly whether paid advertising makes sense for you yet. There's nothing to sign at the end of it.
Enquiries normally begin within the first fortnight. A stable, predictable cost per lead usually takes four to eight weeks, because the platforms need conversion data before they optimise well. Anyone promising a fixed number of instructions in week one is guessing.
No. That's what the shoot day is for. Our videographer captures property tours, team pieces and market updates, and we edit them into vertical ad creative. If you already have content, better still: we'll audit what you have and fill the gaps.
Especially then. You get an independent second opinion on how your budget is being spent, in plain English, with no obligation. You're welcome to take what you hear to your existing provider. That's genuinely fine.
We're based in London (EC2A) and work with agents and developers across the UK. Shoot days are straightforward within the M25 and easily arranged elsewhere. We build travel into the quote so there are no surprises.
Estate agents and lettings agents are most of our work, but not all of it. We also run lead generation campaigns for developers and other real estate businesses that sell or let property, such as new-build launches. If you're not sure you fit, ask Cass on the call and she'll tell you straight.
If you call in office hours, Cass answers; if she's on another call, she rings you back. If you request a call back, she calls the number you gave within one working day. The call takes about fifteen minutes. If you want to take it further, Cass sets out the next step by email. If not, you'll hear nothing beyond a single follow-up.
Use the 'Send a message' tab at the top of this page, or email cass@crimsonsocial.com. Cass reads every message herself and replies within one working day. If a call would answer it faster, she'll suggest one.
Your details are used only to call or reply to you about your enquiry, and to measure which of our adverts work. We don't sell your data, and we only share it with the tools we use to run and measure our advertising. You can ask us to delete your details at any time by replying to any email or text. Full detail is in our privacy policy.
Last thing
Call about your patch and what you need most. If paid advertising isn't right for your agency yet, she'll tell you that too, and won't chase you.
Prefer to write? Send Cass a message.
Speak to
Cass — Founder. She spent five years inside London estate agencies before founding Crimson Social, and knows how instructions are actually won. Enquiries reach her directly.
