Paid advertising for estate agents
We plan, shoot and run Meta and Google campaigns for estate agents and developers, turning ad spend into genuine opportunities, not just clicks and impressions.
Free · 3 working days · No live ads needed
See how we'd use Meta and Google to generate more opportunities for your business. Already advertising? We'll audit your existing campaigns too.
Request received
You'll get an email confirmation from cass@crimsonsocial.co.uk. The quickest route is to book a time now. Otherwise Cass will reply by email to arrange one.
Book a call with CassA confirmation from cass@crimsonsocial.co.uk is on its way. Not there shortly? Check spam.
Want the walkthrough? Book your call with Cass now.
Book my plan review call
The bit that matters
Getting an advert in front of homeowners is only the start. The targeting, creative and what happens after someone enquires determine whether your ad spend turns into valuations, instructions and revenue.
Boosting a post isn't the same as running a campaign. We build campaigns around the people you actually want to reach, whether that's potential vendors and landlords in your patch or buyers for a specific development.
Another property carousel won't stop anyone scrolling. We create and test advertising designed specifically for the feed, from local market content and vendor-led creative to property and development campaigns.
An ad lead isn't the same as a portal lead. They can be earlier in their journey, so how they're followed up matters. We help build the process around the campaign so good leads don't simply disappear into the CRM.
What we run
Most agencies hand over a media plan and then ask you for assets. We shoot the content, build the campaigns and report on the leads, so there is one place the buck stops.
Valuation and landlord campaigns targeted by postcode, life event and behaviour. Lead forms tested against landing pages, with retargeting for anyone who watched your videos or visited the site.
The highest-intent searches in your patch: "estate agents near me", "free house valuation". Plus brand defence so a competitor can't buy your name, and remarketing to bring browsers back.
Our videographer comes to you. Property tours, team pieces, market updates and vendor stories, cut into vertical creative built for the feed and refreshed before fatigue sets in.
Conversion tracking installed properly: pixel, conversions API, offline imports where your CRM allows. Weekly numbers you can read in ninety seconds: spend, leads, cost per lead, what changed.
Case study
Haus Properties
Haus Properties came to us with one objective: generate qualified buyer enquiries for a new residential development in London. Rather than a generic campaign, we built a bespoke paid media strategy around that specific development: Meta Ads for demand, Google Search for intent, and dedicated landing pages built to convert.
The campaign drove numerous viewings and influenced multiple sales, at a consistently efficient cost per lead, and it continues to be refined.
Get the same for your agencyHow it works
Six steps. You'll know exactly where we are at every point, and what's coming next.
We map your patch, your fees and where instructions come from today, then agree the single number the campaign is judged on.
We storyboard the concepts, then our videographer spends a day with you capturing tours, team pieces and market commentary, enough to run for months.
Accounts structured properly, audiences built, pixel and conversions API installed and tested. We confirm a lead reaches your inbox before a penny goes live.
We start small, read the data daily and cut what doesn't work quickly. Creative and audiences are tested continuously rather than set and forgotten.
A short, plain-English breakdown every week: spend, leads, cost per lead, what we changed and what's next.
Once cost per lead is stable and predictable, we increase budget deliberately and open new postcodes or service lines.
Paid advertising specialist
Ed leads every campaign we run, from planning through to build and reporting. He managed paid advertising across European markets for a major technology company before turning his focus entirely to property.
The offer
Give us your agency name and we'll do the research. We'll review your website, social media, local market and any advertising you're already running, then show you how we'd approach paid advertising for your business.
That's it.
No catch
Ad accounts, pixel, audiences and every piece of creative we shoot. If we part ways, all of it stays with you.
Ninety days to build and prove the system, then rolling monthly. We'd rather earn the renewal than enforce a contract.
We report cost per lead and cost per valuation. Impressions and reach sit at the bottom, where they belong.
The person who writes your plan is the person who runs your campaigns. No handover to a junior after the sale.
“Big thanks to Cass and the team for the consistently high standard on our Instagram and Facebook presence. Their paid ads work has been exceptional too! Strategic, efficient, and fully managed end-to-end. Highly recommended.”
Pei LiMarketing Manager · Druce
“Crimson Social have been handling all of our social media since November 2023 and we couldn't be happier! Cass and her team are very professional and super responsive. They always go the extra mile to create the best content. I would definitely recommend Crimson to anyone looking to grow their social media presence.”
Chris HoganDirector · Chant
“Cass & Anushka have been superb — they helped me set up my social media profiles and guided me through the initial steps, even when I didn't have a clue. They were very patient with me until the training wheels managed to come off!”
Mark Goodeve-DockerIndependent Agent · eXp
Questions
As a working figure, £5–£30 per day per campaign is enough to gather meaningful data in most UK markets. A single-branch agency usually starts around £750–£1,500 a month in media spend. If that isn't realistic yet, say so on the form and we'll tell you honestly whether paid ads are the right move or whether organic and content should come first.
Enquiries normally begin within the first fortnight. A stable, predictable cost per lead usually takes four to eight weeks, because the platforms need conversion data before they optimise well. Anyone promising a fixed number of instructions in week one is guessing.
No. That's what the shoot day is for. Our videographer captures property tours, team pieces and market updates, and we edit them into vertical ad creative. If you already have content, better still: we'll audit what you have and fill the gaps.
Especially then. You get an independent second opinion on how your budget is being spent, in plain English, with nothing to sign. Plenty of agencies take the plan, hand it to their current provider and never speak to us again. That's genuinely fine.
We're based in London (EC2A) and work with agents and developers across the UK. Shoot days are straightforward within the M25 and easily arranged elsewhere. We build travel into the plan so there are no surprises.
You get an email confirmation straight away. We then do the research and send your written advertising plan within three working days. If you'd like to talk it through, there's a booking link in that email. If not, you'll hear nothing beyond a single follow-up.
Your details are used only to prepare and deliver your plan and to contact you about it. We don't sell or share data with third parties, and you can ask us to delete everything at any time by replying to any email. Full detail is in our privacy policy.
Last thing
Forty seconds now, your 90-day plan within three working days. If the numbers say paid advertising isn't right for your agency yet, we'll tell you that too.
